{"id":11923,"date":"2024-04-03T11:04:19","date_gmt":"2024-04-03T11:04:19","guid":{"rendered":"https:\/\/amma.stronyowocni.pl\/zasady-ochrany-osobnich-udaju\/"},"modified":"2026-02-25T13:23:18","modified_gmt":"2026-02-25T13:23:18","slug":"zasady-ochrany-osobnich-udaju","status":"publish","type":"page","link":"https:\/\/amma.stronyowocni.pl\/cs\/zasady-ochrany-osobnich-udaju\/","title":{"rendered":"Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"11923\" class=\"elementor elementor-11923 elementor-2396\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d76eb0e e-flex e-con-boxed e-con e-parent\" data-id=\"d76eb0e\" data-element_type=\"container\" data-settings=\"{&quot;enable_glow_container&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4350c2b elementor-widget elementor-widget-heading\" data-id=\"4350c2b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Obsah podm\u00ednek<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d812b69 elementor-widget elementor-widget-text-editor\" data-id=\"d812b69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Definice<\/p><ol><li><strong>Spr\u00e1vce (My)<\/strong> \u2013 <a style=\"background-color: #f8f8f8;\" href=\"https:\/\/%5Bstrona%5D\/\">[str\u00e1nka]<\/a><\/li><li><strong>Osobn\u00ed \u00fadaje<\/strong> \u2013 ve\u0161ker\u00e9 informace o identifikovan\u00e9 nebo identifikovateln\u00e9 fyzick\u00e9 osob\u011b prost\u0159ednictv\u00edm jednoho \u010di v\u00edce zvl\u00e1\u0161tn\u00edch faktor\u016f ur\u010duj\u00edc\u00edch fyzickou, fyziologickou, genetickou, psychickou, ekonomickou, kulturn\u00ed nebo soci\u00e1ln\u00ed identitu, v\u010detn\u011b IP adresy za\u0159\u00edzen\u00ed, \u00fadaj\u016f o poloze, internetov\u00e9ho identifik\u00e1toru a informac\u00ed shroma\u017e\u010fovan\u00fdch prost\u0159ednictv\u00edm soubor\u016f cookie a jin\u00fdch podobn\u00fdch technologi\u00ed.<\/li><li><strong>Z\u00e1sady<\/strong> \u2013 tyto Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f.<\/li><li><strong>GDPR<\/strong> \u2013 Na\u0159\u00edzen\u00ed Evropsk\u00e9ho parlamentu a Rady (EU) 2016\/679 ze dne 27. dubna 2016 o ochran\u011b fyzick\u00fdch osob v souvislosti se zpracov\u00e1n\u00edm osobn\u00edch \u00fadaj\u016f a o voln\u00e9m pohybu t\u011bchto \u00fadaj\u016f a o zru\u0161en\u00ed sm\u011brnice 95\/46\/ES. <\/li><li><strong>Slu\u017eba<\/strong> \u2013 internetov\u00e1 slu\u017eba provozovan\u00e1 n\u00e1mi na adrese <a href=\"https:\/\/%5Bstrona%5D\">[str\u00e1nka]<\/a><\/li><li><strong>U\u017eivatel (Vy)<\/strong> \u2013 ka\u017ed\u00e1 fyzick\u00e1 osoba nav\u0161t\u011bvuj\u00edc\u00ed Slu\u017ebu nebo vyu\u017e\u00edvaj\u00edc\u00ed jednu \u010di v\u00edce slu\u017eeb nebo funkc\u00ed popsan\u00fdch v Z\u00e1sad\u00e1ch<\/li><\/ol><p>Zpracov\u00e1n\u00ed \u00fadaj\u016f v souvislosti s pou\u017e\u00edv\u00e1n\u00edm slu\u017eby<\/p><ul><li>V souvislosti s Va\u0161\u00edm pou\u017e\u00edv\u00e1n\u00edm Slu\u017eby shroma\u017e\u010fujeme Va\u0161e \u00fadaje v rozsahu nezbytn\u00e9m pro poskytov\u00e1n\u00ed jednotliv\u00fdch nab\u00edzen\u00fdch slu\u017eeb, jako\u017e i informace o Va\u0161\u00ed aktivit\u011b ve Slu\u017eb\u011b. N\u00ed\u017ee jsou pops\u00e1ny podrobn\u00e9 z\u00e1sady a \u00fa\u010dely zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f shroma\u017e\u010fovan\u00fdch p\u0159i Va\u0161em pou\u017e\u00edv\u00e1n\u00ed Slu\u017eby. <\/li><\/ul><p>\u00da\u010dely a pr\u00e1vn\u00ed z\u00e1klady zpracov\u00e1n\u00ed \u00fadaj\u016f ve slu\u017eb\u011b<\/p><p>Pou\u017e\u00edv\u00e1n\u00ed slu\u017eby<\/p><ol><li>Zpracov\u00e1v\u00e1me osobn\u00ed \u00fadaje v\u0161ech osob pou\u017e\u00edvaj\u00edc\u00edch Slu\u017ebu (v\u010detn\u011b: IP adresy nebo jin\u00fdch identifik\u00e1tor\u016f a informac\u00ed shroma\u017e\u010fovan\u00fdch prost\u0159ednictv\u00edm soubor\u016f cookies nebo jin\u00fdch podobn\u00fdch technologi\u00ed), kter\u00e9 nejsou registrovan\u00fdmi U\u017eivateli (tj. osoby nemaj\u00edc\u00ed profil ve Slu\u017eb\u011b), za n\u00e1sleduj\u00edc\u00edmi \u00fa\u010dely:<ol><li>za \u00fa\u010delem poskytov\u00e1n\u00ed slu\u017eeb elektronick\u00fdmi prost\u0159edky v rozsahu zp\u0159\u00edstup\u0148ov\u00e1n\u00ed U\u017eivatel\u016fm obsahu shrom\u00e1\u017ed\u011bn\u00e9ho ve Slu\u017eb\u011b \u2013 pr\u00e1vn\u00edm z\u00e1kladem zpracov\u00e1n\u00ed je nezbytnost zpracov\u00e1n\u00ed pro pln\u011bn\u00ed smlouvy (\u010dl. 6 odst. 1 p\u00edsm. b GDPR);<\/li><li>pro analytick\u00e9 a statistick\u00e9 \u00fa\u010dely \u2013 pr\u00e1vn\u00edm z\u00e1kladem zpracov\u00e1n\u00ed je n\u00e1\u0161 opr\u00e1vn\u011bn\u00fd z\u00e1jem (\u010dl. 6 odst. 1 p\u00edsm. f GDPR) spo\u010d\u00edvaj\u00edc\u00ed v prov\u00e1d\u011bn\u00ed anal\u00fdz aktivity U\u017eivatel\u016f a jejich preferenc\u00ed za \u00fa\u010delem zlep\u0161en\u00ed pou\u017e\u00edvan\u00fdch funkc\u00ed a poskytovan\u00fdch slu\u017eeb;<\/li><li>za \u00fa\u010delem p\u0159\u00edpadn\u00e9ho uplatn\u011bn\u00ed a vym\u00e1h\u00e1n\u00ed n\u00e1rok\u016f nebo obrany proti nim \u2013 pr\u00e1vn\u00edm z\u00e1kladem zpracov\u00e1n\u00ed je n\u00e1\u0161 opr\u00e1vn\u011bn\u00fd z\u00e1jem (\u010dl. 6 odst. 1 p\u00edsm. f GDPR) spo\u010d\u00edvaj\u00edc\u00ed v ochran\u011b na\u0161ich pr\u00e1v;<\/li><li>pro marketingov\u00e9 \u00fa\u010dely (na\u0161e i na\u0161ich partner\u016f), zejm\u00e9na souvisej\u00edc\u00ed s prezentac\u00ed behavior\u00e1ln\u00ed reklamy \u2013 z\u00e1sady zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f pro marketingov\u00e9 \u00fa\u010dely jsou pops\u00e1ny v sekci \u201eMARKETING\u201c.<\/li><\/ol><\/li><li>Va\u0161e aktivita ve Slu\u017eb\u011b, v\u010detn\u011b Va\u0161ich osobn\u00edch \u00fadaj\u016f, je zaznamen\u00e1v\u00e1na v syst\u00e9mov\u00fdch protokolech. Informace shrom\u00e1\u017ed\u011bn\u00e9 v protokolech jsou zpracov\u00e1v\u00e1ny p\u0159edev\u0161\u00edm pro \u00fa\u010dely souvisej\u00edc\u00ed s poskytov\u00e1n\u00edm slu\u017eeb. Zpracov\u00e1v\u00e1me je tak\u00e9 pro technick\u00e9 a administrativn\u00ed \u00fa\u010dely, pro zaji\u0161t\u011bn\u00ed bezpe\u010dnosti informa\u010dn\u00edho syst\u00e9mu a spr\u00e1vu tohoto syst\u00e9mu, jako\u017e i pro analytick\u00e9 a statistick\u00e9 \u00fa\u010dely \u2013 v tomto rozsahu je pr\u00e1vn\u00edm z\u00e1kladem zpracov\u00e1n\u00ed n\u00e1\u0161 opr\u00e1vn\u011bn\u00fd z\u00e1jem (\u010dl. 6 odst. 1 p\u00edsm. f GDPR).  <\/li><\/ol><p>Pou\u017e\u00edv\u00e1n\u00ed placen\u00fdch slu\u017eeb ve slu\u017eb\u011b<\/p><ol><li>Pokud zad\u00e1te objedn\u00e1vku (n\u00e1kup zbo\u017e\u00ed nebo slu\u017eby) ve Slu\u017eb\u011b, budeme zpracov\u00e1vat Va\u0161e osobn\u00ed \u00fadaje za n\u00e1sleduj\u00edc\u00edmi \u00fa\u010dely:<ol><li>za \u00fa\u010delem realizace zadan\u00e9 objedn\u00e1vky \u2013 pr\u00e1vn\u00edm z\u00e1kladem zpracov\u00e1n\u00ed je nezbytnost zpracov\u00e1n\u00ed pro pln\u011bn\u00ed smlouvy (\u010dl. 6 odst. 1 p\u00edsm. b GDPR); v rozsahu fakultativn\u011b poskytnut\u00fdch \u00fadaj\u016f je pr\u00e1vn\u00edm z\u00e1kladem zpracov\u00e1n\u00ed souhlas (\u010dl. 6 odst. 1 p\u00edsm. a GDPR);<\/li><li>za \u00fa\u010delem pln\u011bn\u00ed z\u00e1konn\u00fdch povinnost\u00ed, kter\u00e9 na n\u00e1s dopadaj\u00ed a vypl\u00fdvaj\u00ed zejm\u00e9na z da\u0148ov\u00fdch p\u0159edpis\u016f a p\u0159edpis\u016f o \u00fa\u010detnictv\u00ed \u2013 pr\u00e1vn\u00edm z\u00e1kladem zpracov\u00e1n\u00ed je pr\u00e1vn\u00ed povinnost (\u010dl. 6 odst. 1 p\u00edsm. c GDPR);<\/li><li>pro analytick\u00e9 a statistick\u00e9 \u00fa\u010dely \u2013 pr\u00e1vn\u00edm z\u00e1kladem zpracov\u00e1n\u00ed je n\u00e1\u0161 opr\u00e1vn\u011bn\u00fd z\u00e1jem (\u010dl. 6 odst. 1 p\u00edsm. f GDPR) spo\u010d\u00edvaj\u00edc\u00ed v prov\u00e1d\u011bn\u00ed anal\u00fdz Va\u0161\u00ed aktivity ve Slu\u017eb\u011b a Va\u0161ich n\u00e1kupn\u00edch preferenc\u00ed za \u00fa\u010delem zdokonalov\u00e1n\u00ed pou\u017e\u00edvan\u00fdch funkc\u00ed;<\/li><li>za \u00fa\u010delem p\u0159\u00edpadn\u00e9ho uplatn\u011bn\u00ed a vym\u00e1h\u00e1n\u00ed n\u00e1rok\u016f nebo obrany proti nim \u2013 pr\u00e1vn\u00edm z\u00e1kladem zpracov\u00e1n\u00ed je n\u00e1\u0161 opr\u00e1vn\u011bn\u00fd z\u00e1jem (\u010dl. 6 odst. 1 p\u00edsm. f GDPR) spo\u010d\u00edvaj\u00edc\u00ed v ochran\u011b na\u0161ich pr\u00e1v.<\/li><\/ol><\/li><\/ol><p>Kontaktn\u00ed formul\u00e1\u0159e<\/p><ol><li>Ve Slu\u017eb\u011b poskytujeme mo\u017enost kontaktovat n\u00e1s prost\u0159ednictv\u00edm elektronick\u00fdch kontaktn\u00edch formul\u00e1\u0159\u016f. Pou\u017eit\u00ed formul\u00e1\u0159e vy\u017eaduje poskytnut\u00ed Va\u0161ich osobn\u00edch \u00fadaj\u016f nezbytn\u00fdch k tomu, abychom V\u00e1s mohli kontaktovat a odpov\u011bd\u011bt na polo\u017een\u00fd dotaz. Ve formul\u00e1\u0159i m\u016f\u017eete uv\u00e9st tak\u00e9 dal\u0161\u00ed \u00fadaje za \u00fa\u010delem usnadn\u011bn\u00ed kontaktu nebo vy\u0159\u00edzen\u00ed dotazu. Poskytnut\u00ed \u00fadaj\u016f ozna\u010den\u00fdch jako povinn\u00e9 je vy\u017eadov\u00e1no pro p\u0159ijet\u00ed a vy\u0159\u00edzen\u00ed dotazu a jejich neposkytnut\u00ed zp\u016fsob\u00ed, \u017ee nebudeme moci V\u00e1\u0161 dotaz vy\u0159\u00eddit. Poskytnut\u00ed ostatn\u00edch \u00fadaj\u016f je dobrovoln\u00e9.    <\/li><li>Osobn\u00ed \u00fadaje, kter\u00e9 n\u00e1m za\u0161lete prost\u0159ednictv\u00edm kontaktn\u00edho formul\u00e1\u0159e, jsou zpracov\u00e1v\u00e1ny:<ol><li>za \u00fa\u010delem Va\u0161\u00ed identifikace jako odes\u00edlatele a vy\u0159\u00edzen\u00ed Va\u0161eho dotazu zaslan\u00e9ho prost\u0159ednictv\u00edm poskytnut\u00e9ho formul\u00e1\u0159e \u2013 pr\u00e1vn\u00edm z\u00e1kladem zpracov\u00e1n\u00ed je nezbytnost zpracov\u00e1n\u00ed pro pln\u011bn\u00ed smlouvy o poskytov\u00e1n\u00ed slu\u017eby (\u010dl. 6 odst. 1 p\u00edsm. b GDPR);<\/li><li>pro analytick\u00e9 a statistick\u00e9 \u00fa\u010dely \u2013 pr\u00e1vn\u00edm z\u00e1kladem zpracov\u00e1n\u00ed je n\u00e1\u0161 opr\u00e1vn\u011bn\u00fd z\u00e1jem (\u010dl. 6 odst. 1 p\u00edsm. f GDPR) spo\u010d\u00edvaj\u00edc\u00ed v veden\u00ed statistik dotaz\u016f pod\u00e1van\u00fdch U\u017eivateli prost\u0159ednictv\u00edm Slu\u017eby za \u00fa\u010delem zdokonalov\u00e1n\u00ed jej\u00ed funk\u010dnosti.<\/li><\/ol><\/li><\/ol><p>Marketing<\/p><ol><li>Zpracov\u00e1v\u00e1me Va\u0161e osobn\u00ed \u00fadaje za \u00fa\u010delem realizace marketingov\u00fdch aktivit, kter\u00e9 mohou spo\u010d\u00edvat v:<ol><li>zobrazov\u00e1n\u00ed marketingov\u00e9ho obsahu, kter\u00fd nen\u00ed p\u0159izp\u016fsoben Va\u0161im preferenc\u00edm (kontextov\u00e1 reklama);<\/li><li>zobrazov\u00e1n\u00ed marketingov\u00e9ho obsahu odpov\u00eddaj\u00edc\u00edho Va\u0161im z\u00e1jm\u016fm (behavior\u00e1ln\u00ed reklama);<\/li><li>zas\u00edl\u00e1n\u00ed e-mailov\u00fdch upozorn\u011bn\u00ed na zaj\u00edmav\u00e9 nab\u00eddky nebo obsah, kter\u00e9 v n\u011bkter\u00fdch p\u0159\u00edpadech obsahuj\u00ed obchodn\u00ed sd\u011blen\u00ed (slu\u017eba newsletteru)<\/li><li>prov\u00e1d\u011bn\u00ed jin\u00e9ho druhu aktivit souvisej\u00edc\u00edch s p\u0159\u00edm\u00fdm marketingem zbo\u017e\u00ed a slu\u017eeb (zas\u00edl\u00e1n\u00ed obchodn\u00edch sd\u011blen\u00ed elektronickou cestou a telemarketingov\u00e9 aktivity)<\/li><\/ol><\/li><li>Za \u00fa\u010delem realizace marketingov\u00fdch aktivit v n\u011bkter\u00fdch p\u0159\u00edpadech vyu\u017e\u00edv\u00e1me profilov\u00e1n\u00ed (pokud k tomu ud\u011bl\u00edte souhlas). To znamen\u00e1, \u017ee prost\u0159ednictv\u00edm automatizovan\u00e9ho zpracov\u00e1n\u00ed \u00fadaj\u016f prov\u00e1d\u00edme hodnocen\u00ed vybran\u00fdch faktor\u016f t\u00fdkaj\u00edc\u00edch se fyzick\u00fdch osob za \u00fa\u010delem anal\u00fdzy jejich chov\u00e1n\u00ed nebo vytvo\u0159en\u00ed progn\u00f3zy do budoucna. <\/li><\/ol><p>P\u0159\u00edm\u00fd marketing<\/p><ol><li>Va\u0161e osobn\u00ed \u00fadaje mohou b\u00fdt tak\u00e9 vyu\u017e\u00edv\u00e1ny n\u00e1mi k tomu, abychom V\u00e1m mohli zas\u00edlat marketingov\u00fd obsah r\u016fzn\u00fdmi kan\u00e1ly, tj. prost\u0159ednictv\u00edm e-mailu, SMS\/MMS nebo telefonicky. Takov\u00e9 aktivity prov\u00e1d\u00edme pouze v p\u0159\u00edpad\u011b, \u017ee jste k nim ud\u011blili souhlas, kter\u00fd m\u016f\u017eete kdykoli odvolat.  <\/li><\/ol><p>Soci\u00e1ln\u00ed s\u00edt\u011b<\/p><ol><li>Zpracov\u00e1v\u00e1me Va\u0161e osobn\u00ed \u00fadaje, kdy\u017e nav\u0161t\u00edv\u00edte na\u0161e profily veden\u00e9 na soci\u00e1ln\u00edch s\u00edt\u00edch (Facebook, YouTube, Instagram, Twitter). Tyto \u00fadaje jsou zpracov\u00e1v\u00e1ny v\u00fdhradn\u011b v souvislosti s provozov\u00e1n\u00edm profilu, v\u010detn\u011b informov\u00e1n\u00ed V\u00e1s o na\u0161\u00ed aktivit\u011b a propagaci r\u016fzn\u00fdch druh\u016f ud\u00e1lost\u00ed, slu\u017eeb a produkt\u016f. Pr\u00e1vn\u00edm z\u00e1kladem zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f za t\u00edmto \u00fa\u010delem je n\u00e1\u0161 opr\u00e1vn\u011bn\u00fd z\u00e1jem (\u010dl. 6 odst. 1 p\u00edsm. f GDPR) spo\u010d\u00edvaj\u00edc\u00ed v propagaci vlastn\u00ed zna\u010dky.  <\/li><\/ol><p>Soubory cookies a podobn\u00e9 technologie<\/p><ol><li>Soubory cookies jsou mal\u00e9 textov\u00e9 soubory instalovan\u00e9 na Va\u0161em za\u0159\u00edzen\u00ed p\u0159i prohl\u00ed\u017een\u00ed Slu\u017eby. Cookies shroma\u017e\u010fuj\u00ed informace usnad\u0148uj\u00edc\u00ed pou\u017e\u00edv\u00e1n\u00ed webov\u00e9 str\u00e1nky \u2013 nap\u0159. zapamatov\u00e1n\u00edm Va\u0161ich n\u00e1v\u0161t\u011bv Slu\u017eby a V\u00e1mi prov\u00e1d\u011bn\u00fdch \u010dinnost\u00ed. V r\u00e1mci Slu\u017eby m\u016f\u017eeme pou\u017e\u00edvat n\u00e1sleduj\u00edc\u00ed druhy cookies:  <\/li><\/ol><p>Cookies &#8218;funk\u010dn\u00ed&#8216;<\/p><ol><li>Vyu\u017e\u00edv\u00e1me tzv. servisn\u00ed cookies p\u0159edev\u0161\u00edm za \u00fa\u010delem poskytov\u00e1n\u00ed V\u00e1m slu\u017eeb elektronick\u00fdmi prost\u0159edky a zlep\u0161ov\u00e1n\u00ed kvality t\u011bchto slu\u017eeb. V souvislosti s t\u00edm my i jin\u00e9 subjekty poskytuj\u00edc\u00ed n\u00e1m analytick\u00e9 a statistick\u00e9 slu\u017eby pou\u017e\u00edvaj\u00ed soubory cookies, ukl\u00e1daj\u00ed informace nebo z\u00edsk\u00e1vaj\u00ed p\u0159\u00edstup k informac\u00edm ji\u017e ulo\u017een\u00fdm ve Va\u0161em telekomunika\u010dn\u00edm koncov\u00e9m za\u0159\u00edzen\u00ed (po\u010d\u00edta\u010d, telefon, tablet apod.). Soubory cookies pou\u017e\u00edvan\u00e9 za t\u00edmto \u00fa\u010delem zahrnuj\u00ed:   <ol><li>soubory cookies s \u00fadaji zad\u00e1van\u00fdmi V\u00e1mi (identifik\u00e1tor relace) po dobu trv\u00e1n\u00ed relace (user input cookies);<\/li><li>autentiza\u010dn\u00ed soubory cookies pou\u017e\u00edvan\u00e9 pro slu\u017eby vy\u017eaduj\u00edc\u00ed autentizaci po dobu trv\u00e1n\u00ed relace (authentication cookies);<\/li><li>soubory cookies slou\u017e\u00edc\u00ed k zaji\u0161t\u011bn\u00ed bezpe\u010dnosti, nap\u0159. pou\u017e\u00edvan\u00e9 k detekci zneu\u017eit\u00ed v oblasti autentizace (user centric security cookies);<\/li><li>rela\u010dn\u00ed soubory cookies multimedi\u00e1ln\u00edch p\u0159ehr\u00e1va\u010d\u016f (nap\u0159. soubory cookies p\u0159ehr\u00e1va\u010de flash) po dobu trv\u00e1n\u00ed relace (multimedia player session cookies);<\/li><li>trval\u00e9 soubory cookies slou\u017e\u00edc\u00ed k personalizaci u\u017eivatelsk\u00e9ho rozhran\u00ed po dobu trv\u00e1n\u00ed relace nebo o n\u011bco d\u00e9le (user interface customization cookies),<\/li><li>soubory cookies slou\u017e\u00edc\u00ed k monitorov\u00e1n\u00ed n\u00e1v\u0161t\u011bvnosti webov\u00e9 str\u00e1nky, tj. anal\u00fdze dat, v\u010detn\u011b cookies Google Analytics (jedn\u00e1 se o soubory pou\u017e\u00edvan\u00e9 spole\u010dnost\u00ed Google k anal\u00fdze zp\u016fsobu, jak\u00fdm pou\u017e\u00edv\u00e1te Slu\u017ebu, k vytv\u00e1\u0159en\u00ed statistik a zpr\u00e1v t\u00fdkaj\u00edc\u00edch se fungov\u00e1n\u00ed Slu\u017eby). Google nepou\u017e\u00edv\u00e1 shrom\u00e1\u017ed\u011bn\u00e9 \u00fadaje k identifikaci U\u017eivatele ani nespojuje tyto informace za \u00fa\u010delem umo\u017en\u011bn\u00ed identifikace. Podrobn\u00e9 informace o rozsahu a z\u00e1sad\u00e1ch shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f v souvislosti s touto slu\u017ebou naleznete na odkazu: <a href=\"https:\/\/www.google.com\/intl\/pl\/policies\/privacy\/partners\">https:\/\/www.google.com\/intl\/cs\/policies\/privacy\/partners<\/a>.   <\/li><\/ol><\/li><\/ol><p>Cookies &#8218;marketingov\u00e9&#8216;<\/p><ol><li>My i na\u0161i d\u016fv\u011bryhodn\u00ed partne\u0159i pou\u017e\u00edv\u00e1me tak\u00e9 soubory cookies pro marketingov\u00e9 \u00fa\u010dely, mj. v souvislosti se zas\u00edl\u00e1n\u00edm behavior\u00e1ln\u00ed reklamy. Za t\u00edmto \u00fa\u010delem my i na\u0161i d\u016fv\u011bryhodn\u00ed partne\u0159i ukl\u00e1d\u00e1me informace nebo z\u00edsk\u00e1v\u00e1me p\u0159\u00edstup k informac\u00edm ji\u017e ulo\u017een\u00fdm ve Va\u0161em telekomunika\u010dn\u00edm koncov\u00e9m za\u0159\u00edzen\u00ed (po\u010d\u00edta\u010d, telefon, tablet apod.). Pou\u017eit\u00ed soubor\u016f cookies a shrom\u00e1\u017ed\u011bn\u00fdch osobn\u00edch \u00fadaj\u016f prost\u0159ednictv\u00edm nich pro marketingov\u00e9 \u00fa\u010dely, zejm\u00e9na v rozsahu propagace slu\u017eeb a zbo\u017e\u00ed t\u0159et\u00edch stran, vy\u017eaduje z\u00edsk\u00e1n\u00ed Va\u0161eho souhlasu, kter\u00fd m\u016f\u017ee b\u00fdt kdykoli odvol\u00e1n.   <\/li><\/ol><p>Spr\u00e1va cookies<\/p><ol><li>Pokud nechcete p\u0159ij\u00edmat soubory cookies, m\u016f\u017eete zm\u011bnit nastaven\u00ed prohl\u00ed\u017ee\u010de. Upozor\u0148ujeme, \u017ee vypnut\u00ed obsluhy soubor\u016f cookies nezbytn\u00fdch pro procesy autentizace, bezpe\u010dnosti a udr\u017eov\u00e1n\u00ed u\u017eivatelsk\u00fdch preferenc\u00ed m\u016f\u017ee zt\u00ed\u017eit pou\u017e\u00edv\u00e1n\u00ed Slu\u017eby. <\/li><li>Pro spr\u00e1vu nastaven\u00ed cookies vyberte ze seznamu n\u00ed\u017ee internetov\u00fd prohl\u00ed\u017ee\u010d, kter\u00fd pou\u017e\u00edv\u00e1te, a postupujte podle pokyn\u016f:<ol><li>Edge<\/li><li>Internet Explorer<\/li><li>Chrome<\/li><li>Safari<\/li><li>Firefox<\/li><li>Opera<\/li><li>Mobiln\u00ed za\u0159\u00edzen\u00ed:<\/li><li>Android<\/li><li>Safari (iOS)<\/li><li>Windows Phone<\/li><\/ol><\/li><\/ol><p>D\u016fle\u017eit\u00e9 marketingov\u00e9 techniky<\/p><ol><li>\u00da\u010del a rozsah shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f a jejich dal\u0161\u00edho zpracov\u00e1n\u00ed a vyu\u017eit\u00ed poskytovateli slu\u017eeb, jako\u017e i mo\u017enost kontaktu a pr\u00e1va U\u017eivatele v tomto ohledu jsou pops\u00e1ny v z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f poskytovatel\u016f slu\u017eeb.<\/li><li>M\u016f\u017eeme pou\u017e\u00edvat techniky remarketingu umo\u017e\u0148uj\u00edc\u00ed p\u0159izp\u016fsoben\u00ed reklamn\u00edch sd\u011blen\u00ed Va\u0161emu chov\u00e1n\u00ed ve Slu\u017eb\u011b, co\u017e m\u016f\u017ee vyvol\u00e1vat dojem, \u017ee Va\u0161e osobn\u00ed \u00fadaje jsou pou\u017e\u00edv\u00e1ny ke sledov\u00e1n\u00ed, av\u0161ak v praxi nep\u0159ed\u00e1v\u00e1me \u017e\u00e1dn\u00e9 Va\u0161e osobn\u00ed \u00fadaje provozovatel\u016fm reklam. Technologickou podm\u00ednkou takov\u00fdch aktivit je zapnut\u00e1 obsluha soubor\u016f cookie. <\/li><li>M\u016f\u017eeme pou\u017e\u00edvat \u0159e\u0161en\u00ed zkoumaj\u00edc\u00ed chov\u00e1n\u00ed u\u017eivatel\u016f prost\u0159ednictv\u00edm vytv\u00e1\u0159en\u00ed teplotn\u00edch map a zaznamen\u00e1v\u00e1n\u00ed chov\u00e1n\u00ed ve Slu\u017eb\u011b. Tyto informace jsou anonymizov\u00e1ny p\u0159ed odesl\u00e1n\u00edm poskytovateli slu\u017eby tak, aby nev\u011bd\u011bl, kter\u00e9 fyzick\u00e9 osoby se t\u00fdkaj\u00ed. Zejm\u00e9na zaznamen\u00e1v\u00e1n\u00ed se nevztahuje na zad\u00e1van\u00e1 hesla a jin\u00e9 osobn\u00ed \u00fadaje.  <\/li><\/ol><p>Doba zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f<\/p><ol><li>Doba, po kterou zpracov\u00e1v\u00e1me Va\u0161e \u00fadaje, z\u00e1vis\u00ed na druhu poskytovan\u00e9 slu\u017eby a \u00fa\u010delu zpracov\u00e1n\u00ed. V z\u00e1sad\u011b jsou \u00fadaje zpracov\u00e1v\u00e1ny po dobu poskytov\u00e1n\u00ed slu\u017eby nebo realizace objedn\u00e1vky, do odvol\u00e1n\u00ed V\u00e1mi ud\u011blen\u00e9ho souhlasu nebo pod\u00e1n\u00ed \u00fa\u010dinn\u00e9ho n\u00e1mitky proti zpracov\u00e1n\u00ed \u00fadaj\u016f (v p\u0159\u00edpadech, kdy pr\u00e1vn\u00edm z\u00e1kladem zpracov\u00e1n\u00ed \u00fadaj\u016f je n\u00e1\u0161 opr\u00e1vn\u011bn\u00fd z\u00e1jem). <\/li><li>Doba zpracov\u00e1n\u00ed \u00fadaj\u016f m\u016f\u017ee b\u00fdt prodlou\u017eena v p\u0159\u00edpad\u011b, \u017ee zpracov\u00e1n\u00ed je nezbytn\u00e9 pro uplatn\u011bn\u00ed a vym\u00e1h\u00e1n\u00ed p\u0159\u00edpadn\u00fdch n\u00e1rok\u016f nebo obranu proti nim, a po t\u00e9to dob\u011b pouze v p\u0159\u00edpad\u011b a v rozsahu, v jak\u00e9m to budou vy\u017eadovat pr\u00e1vn\u00ed p\u0159edpisy.<\/li><li>Po uplynut\u00ed doby zpracov\u00e1n\u00ed jsou Va\u0161e \u00fadaje nevratn\u011b smaz\u00e1ny nebo anonymizov\u00e1ny.<\/li><\/ol><p>Va\u0161e pr\u00e1va<\/p><ol><li>V souvislosti s t\u00edm, \u017ee zpracov\u00e1v\u00e1me Va\u0161e osobn\u00ed \u00fadaje, m\u00e1te n\u00e1sleduj\u00edc\u00ed pr\u00e1va:<ol><li><strong>pr\u00e1vo na informace o zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f<\/strong> \u2013 na tomto z\u00e1klad\u011b V\u00e1m na Va\u0161i \u017e\u00e1dost poskytneme informace o zpracov\u00e1n\u00ed \u00fadaj\u016f, zejm\u00e9na o \u00fa\u010delech a pr\u00e1vn\u00edch z\u00e1kladech zpracov\u00e1n\u00ed, rozsahu dr\u017een\u00fdch \u00fadaj\u016f, subjektech, kter\u00fdm jsou zp\u0159\u00edstupn\u011bny, a pl\u00e1novan\u00e9m term\u00ednu smaz\u00e1n\u00ed \u00fadaj\u016f;<\/li><li><strong>pr\u00e1vo z\u00edskat kopii \u00fadaj\u016f<\/strong> \u2013 na tomto z\u00e1klad\u011b V\u00e1m na Va\u0161i \u017e\u00e1dost poskytneme kopii zpracov\u00e1van\u00fdch \u00fadaj\u016f t\u00fdkaj\u00edc\u00edch se osoby pod\u00e1vaj\u00edc\u00ed \u017e\u00e1dost;<\/li><li><strong>pr\u00e1vo na opravu<\/strong> \u2013 na Va\u0161i \u017e\u00e1dost jsme povinni odstranit p\u0159\u00edpadn\u00e9 nesrovnalosti nebo chyby zpracov\u00e1van\u00fdch osobn\u00edch \u00fadaj\u016f a doplnit je, pokud jsou ne\u00fapln\u00e9;<\/li><li><strong>pr\u00e1vo na v\u00fdmaz \u00fadaj\u016f<\/strong> \u2013 na tomto z\u00e1klad\u011b m\u016f\u017eete po\u017eadovat v\u00fdmaz \u00fadaj\u016f, jejich\u017e zpracov\u00e1n\u00ed ji\u017e nen\u00ed nezbytn\u00e9 pro realizaci \u017e\u00e1dn\u00e9ho z \u00fa\u010del\u016f, pro kter\u00e9 byly shrom\u00e1\u017ed\u011bny;<\/li><li><strong>pr\u00e1vo na omezen\u00ed zpracov\u00e1n\u00ed<\/strong> \u2013 na tomto z\u00e1klad\u011b na Va\u0161i \u017e\u00e1dost p\u0159estaneme prov\u00e1d\u011bt operace s Va\u0161imi osobn\u00edmi \u00fadaji \u2013 s v\u00fdjimkou operac\u00ed, ke kter\u00fdm jste ud\u011blili souhlas \u2013 a jejich uchov\u00e1v\u00e1n\u00ed v souladu s p\u0159ijat\u00fdmi z\u00e1sadami retence nebo dokud nepomine d\u016fvod omezen\u00ed zpracov\u00e1n\u00ed \u00fadaj\u016f;<\/li><li><strong>pr\u00e1vo na p\u0159enositelnost \u00fadaj\u016f<\/strong> \u2013 na tomto z\u00e1klad\u011b \u2013 v rozsahu, v jak\u00e9m jsou Va\u0161e \u00fadaje zpracov\u00e1v\u00e1ny v souvislosti s uzav\u0159enou smlouvou nebo ud\u011blen\u00fdm souhlasem \u2013 V\u00e1m vyd\u00e1me V\u00e1mi poskytnut\u00e9 \u00fadaje ve form\u00e1tu umo\u017e\u0148uj\u00edc\u00edm jejich \u010dten\u00ed po\u010d\u00edta\u010dem. M\u016f\u017eete tak\u00e9 po\u017eadovat, abychom tyto \u00fadaje zaslali jin\u00e9mu subjektu \u2013 av\u0161ak za podm\u00ednky, \u017ee k tomu m\u00e1me odpov\u00eddaj\u00edc\u00ed technick\u00e9 mo\u017enosti. <\/li><li><strong>pr\u00e1vo vzn\u00e9st n\u00e1mitku proti zpracov\u00e1n\u00ed \u00fadaj\u016f pro marketingov\u00e9 \u00fa\u010dely<\/strong> \u2013 m\u016f\u017eete kdykoli vzn\u00e9st n\u00e1mitku proti zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f pro marketingov\u00e9 \u00fa\u010dely, bez nutnosti od\u016fvodn\u011bn\u00ed takov\u00e9 n\u00e1mitky;<\/li><li><strong>pr\u00e1vo vzn\u00e9st n\u00e1mitku proti jin\u00fdm \u00fa\u010del\u016fm zpracov\u00e1n\u00ed \u00fadaj\u016f<\/strong> \u2013 m\u016f\u017eete kdykoli vzn\u00e9st n\u00e1mitku proti zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, kter\u00e9 prob\u00edh\u00e1 na z\u00e1klad\u011b na\u0161eho opr\u00e1vn\u011bn\u00e9ho z\u00e1jmu (nap\u0159. pro analytick\u00e9 nebo statistick\u00e9 \u00fa\u010dely nebo z d\u016fvod\u016f souvisej\u00edc\u00edch s ochranou majetku); n\u00e1mitka v tomto rozsahu by m\u011bla obsahovat od\u016fvodn\u011bn\u00ed;<\/li><li><strong>pr\u00e1vo odvolat souhlas<\/strong> \u2013 pokud jsou \u00fadaje zpracov\u00e1v\u00e1ny na z\u00e1klad\u011b Va\u0161eho souhlasu, m\u00e1te pr\u00e1vo jej kdykoli odvolat, co\u017e v\u0161ak nem\u00e1 vliv na z\u00e1konnost zpracov\u00e1n\u00ed proveden\u00e9ho p\u0159ed odvol\u00e1n\u00edm souhlasu.<\/li><li><strong>pr\u00e1vo podat st\u00ed\u017enost<\/strong> \u2013 pokud se domn\u00edv\u00e1te, \u017ee zp\u016fsob, jak\u00fdm zpracov\u00e1v\u00e1me Va\u0161e osobn\u00ed \u00fadaje, poru\u0161uje GDPR nebo jin\u00e9 p\u0159edpisy t\u00fdkaj\u00edc\u00ed se ochrany osobn\u00edch \u00fadaj\u016f, m\u016f\u017eete podat st\u00ed\u017enost u \u00da\u0159adu pro ochranu osobn\u00edch \u00fadaj\u016f.<\/li><\/ol><\/li><\/ol><p>P\u0159\u00edjemci \u00fadaj\u016f<\/p><ol><li>V souvislosti s t\u00edm, \u017ee chceme pro V\u00e1s realizovat co nejlep\u0161\u00ed slu\u017eby, budeme zp\u0159\u00edstup\u0148ovat Va\u0161e osobn\u00ed \u00fadaje na\u0161im d\u016fv\u011bryhodn\u00fdm partner\u016fm, zejm\u00e9na poskytovatel\u016fm odpov\u011bdn\u00fdm za obsluhu informa\u010dn\u00edch syst\u00e9m\u016f, subjekt\u016fm jako jsou banky a oper\u00e1to\u0159i plateb, subjekt\u016fm poskytuj\u00edc\u00edm \u00fa\u010detn\u00ed slu\u017eby, kur\u00fdr\u016fm (v souvislosti s realizac\u00ed objedn\u00e1vky), marketingov\u00fdm agentur\u00e1m (v rozsahu marketingov\u00fdch slu\u017eeb) a na\u0161im propojen\u00fdm subjekt\u016fm.<\/li><li>Va\u0161e osobn\u00ed \u00fadaje budou zp\u0159\u00edstupn\u011bny jin\u00fdm subjekt\u016fm pro jejich vlastn\u00ed \u00fa\u010dely, v\u010detn\u011b marketingov\u00fdch \u00fa\u010del\u016f, pouze pokud k tomu ud\u011bl\u00edte souhlas.<\/li><\/ol><p>P\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f mimo EHP<\/p><ol><li>\u00darove\u0148 ochrany osobn\u00edch \u00fadaj\u016f mimo Evropsk\u00fd hospod\u00e1\u0159sk\u00fd prostor (EHP) se m\u016f\u017ee li\u0161it od \u00farovn\u011b zaji\u0161\u0165ovan\u00e9 evropsk\u00fdm pr\u00e1vem. Z tohoto d\u016fvodu budeme p\u0159ed\u00e1vat Va\u0161e osobn\u00ed \u00fadaje mimo EHP pouze tehdy, kdy\u017e je to nezbytn\u00e9, a se zaji\u0161t\u011bn\u00edm odpov\u00eddaj\u00edc\u00ed \u00farovn\u011b ochrany. V\u017edy budete o tom informov\u00e1ni.  <\/li><\/ol><p>Bezpe\u010dnost osobn\u00edch \u00fadaj\u016f<\/p><ol><li>V\u011bzte, \u017ee podnik\u00e1me ve\u0161ker\u00e9 kroky k zaji\u0161t\u011bn\u00ed toho, aby Va\u0161e osobn\u00ed \u00fadaje byly n\u00e1mi zpracov\u00e1v\u00e1ny bezpe\u010dn\u00fdm zp\u016fsobem \u2013 zaji\u0161\u0165uj\u00edc\u00edm p\u0159edev\u0161\u00edm, \u017ee p\u0159\u00edstup k Va\u0161im \u00fadaj\u016fm maj\u00ed pouze opr\u00e1vn\u011bn\u00e9 osoby a pouze v rozsahu, v jak\u00e9m je to nezbytn\u00e9 s ohledem na \u00fakoly, kter\u00e9 vykon\u00e1vaj\u00ed.<\/li><li>Podnik\u00e1me ve\u0161ker\u00e9 nezbytn\u00e9 kroky, aby na\u0161i subdodavatel\u00e9 a jin\u00e9 spolupracuj\u00edc\u00ed subjekty poskytovaly z\u00e1ruku pou\u017eit\u00ed odpov\u00eddaj\u00edc\u00edch bezpe\u010dnostn\u00edch opat\u0159en\u00ed v ka\u017ed\u00e9m p\u0159\u00edpad\u011b, kdy zpracov\u00e1vaj\u00ed Va\u0161e osobn\u00ed \u00fadaje na na\u0161e pokyny.<\/li><\/ol><p>Kontaktn\u00ed \u00fadaje<\/p><ol><li>Ve v\u0161ech z\u00e1le\u017eitostech, o kter\u00fdch se hovo\u0159\u00ed v t\u011bchto z\u00e1sad\u00e1ch, zejm\u00e9na souvisej\u00edc\u00edch se zpracov\u00e1n\u00edm Va\u0161ich osobn\u00edch \u00fadaj\u016f, n\u00e1s m\u016f\u017eete kontaktovat prost\u0159ednictv\u00edm:<ol><li>e-mail <a href=\"mailto:%5Bmail%5D\">[mail]<\/a><\/li><\/ol><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Obsah podm\u00ednek Definice Spr\u00e1vce (My) \u2013 [str\u00e1nka] Osobn\u00ed \u00fadaje \u2013 ve\u0161ker\u00e9 informace o identifikovan\u00e9 nebo identifikovateln\u00e9 fyzick\u00e9 osob\u011b prost\u0159ednictv\u00edm jednoho \u010di v\u00edce zvl\u00e1\u0161tn\u00edch faktor\u016f ur\u010duj\u00edc\u00edch fyzickou, fyziologickou, genetickou, psychickou, ekonomickou, kulturn\u00ed nebo soci\u00e1ln\u00ed identitu, v\u010detn\u011b IP adresy za\u0159\u00edzen\u00ed, \u00fadaj\u016f o poloze, internetov\u00e9ho identifik\u00e1toru a informac\u00ed shroma\u017e\u010fovan\u00fdch prost\u0159ednictv\u00edm soubor\u016f cookie a jin\u00fdch podobn\u00fdch technologi\u00ed. Z\u00e1sady \u2013 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-11923","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/amma.stronyowocni.pl\/cs\/wp-json\/wp\/v2\/pages\/11923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amma.stronyowocni.pl\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/amma.stronyowocni.pl\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/amma.stronyowocni.pl\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/amma.stronyowocni.pl\/cs\/wp-json\/wp\/v2\/comments?post=11923"}],"version-history":[{"count":1,"href":"https:\/\/amma.stronyowocni.pl\/cs\/wp-json\/wp\/v2\/pages\/11923\/revisions"}],"predecessor-version":[{"id":11924,"href":"https:\/\/amma.stronyowocni.pl\/cs\/wp-json\/wp\/v2\/pages\/11923\/revisions\/11924"}],"wp:attachment":[{"href":"https:\/\/amma.stronyowocni.pl\/cs\/wp-json\/wp\/v2\/media?parent=11923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}